The Dreamery crafts and sells uniquely-flavored coffee creamers. I designed the logo to reflect a drop of cream going into a coffee cup, which also represents a rotated "D" for their name.
Throughout the identity, I used a combination of vellum and iridescent papers to keep the tone light and magical. The main brand texture inserted into the mark is cloud-like, just as cream appears as one pours it into a steaming cup of coffee. To represent all of the different flavors, various types of imagery is placed within the drop of the mark in the flavor booklet.