Created BankMobile's full brand architecture, designing its identity, messaging, marketing strategy, website and user interface design for the BankMobile app. With a vivid understanding of its target audience, money-minded millennials, we imagined a progressive, youthful bank whose focus is less on traditional branch services and more on tangible lifestyle benefits.

Year: 2014
Role: Designer
Agency: Adrenaline

BankMobile App + Logo.png