Self Identity 



As a designer, I identity myself as a brand transformation enthusiast. The concept behind my new logo is the idea of transformation = a butterfly. The creative process is an evolution of ideas that experience a metamorphosis into reality through different facets and channels. Using the "B" in my name, Becca, I created an abstracted butterfly mark to embody this concept along with supporting imagery.

Year: 2017
Role: Art Director + Designer

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