Self Identity (coming soon)

 

 

As a designer, I identity myself as a brand transformation enthusiast. The concept behind my new logo is the idea of transformation = a butterfly. The creative process is an evolution of ideas that experience a metamorphosis into reality through different facets and channels. Using the "B" in my name, Becca, I created an abstracted butterfly mark to embody this concept along with supporting imagery.
 

Year: 2017
Role: Art Director + Designer
Personal Project