The Pointe at Beulah Crossing
The Pointe at Beulah Crossing is a new 44-unit rental housing development in Washington D.C. The location is the concept behind the name and the identity as this development lies at the very point on the map where D.C. meets Maryland. Using the shape of the property, I created a custom “P” and with it built a mark that is reminiscent of a map marker while conveying a sophisticated and modern tone.
Role: Art Director + Designer